Juice Market Set For Rapid Growth And Trend, By 2030

Juice is a drink made from the extraction or pressing of the natural liquid contained in fruits & vegetables. It can also be referred to liquids that are flavored with concentrate or other biological food sources, such as meat or seafood, such as clam juice. It is commonly consumed as a beverage or used as an ingredient or flavoring in food or other beverages, as for smoothies. Juice emerged as a popular beverage choice after the development of pasteurization methods enabled its preservation without using fermentation (which is used in wine production). The largest fruit juice consumers are New Zealand (nearly a cup, or 8 ounces, each day) and Colombia (more than three quarters of a cup each day). Fruit juice consumption on an average increases with country income level.

COVID-19 Impact analysis

Fruit juice manufacturers have been considerably impacted by increased consumption and awareness regarding health in pandemic. Quarantine, social distancing across multiple nations, and reduced social gatherings have impacted the demand for ready to eat and easy to consume healthy supplements. Many of fruit juice manufacturers are taking significant initiatives for healthy drinks to higher extent. These manufacturers have been seeing a constant sale in their products and stability in demand during the coming months of this fiscal year.

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In the COVID-19 outbreak, there has been a growing awareness among people; the demand for immunity booster through ready to drink juices has been increased. Protein, vitamin, and other essential ingredients in fruit juices is anticipated to grow substantially during the coming years, with the rise in awareness. Thus, the impact of pandemic has been neutral for the packed fruit juice industry across the globe and hence, a stable growth can be observed in the in industry during the coming years, with many opportunities of new products development for the manufacturers.

Impact of pandemic on food services industry is providing an opportunity to manufacturers to provide consumer-packaged goods (CPGs) with safety standards. Ready to drink products are manufactured with maintaining safety and security of employees, suppliers, and retail partners. In addition, e commerce is providing better opportunity to the fruit juice manufacturers to reach out consumer with safety standards. Among others, Walmart, Instacart, and Amazon have made considerable investments in capacity for fulfillment and distribution.

Market Trends

Super Fruits and No Calorie Products Fuel Market Growth in Health Drinks Sector

Countries in Asia and Southeast Asia hold lucrative growth opportunities for companies in the juice market. European and American countries are lucrative locations for innovative product launches. The concept of value-added juices is growing rampant in the market landscape. Super fruits such as blueberries, avocados, and cherries are being mixed with cereals and proteins to cater to the meal replacement trend. Manufacturers are increasing the availability of clean label products with as few ingredients as possible to gain market recognition.

Reduced sugar fruit juices are in high demand by pro health customers. The soft drinks industry is grabbing the attention of companies in the juice market, since the trend of no calorie products is surging. On the other hand, manufacturers are tapping into incremental opportunities with vegetable juices that are mixed with other fruit juices to reduce the overall sugar content.

Top Key Players: Citrus World Inc., Del Monte Pacific Ltd., Eckes Granini Group GmbH, Keurig Dr Pepper Inc., Nestle SA, PepsiCo Inc., Ocean Spray Cranberries Inc., Suntory Holdings Ltd., The Coca Cola Co., Welch Foods Inc

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